Essays

Writer’s Block Is Only In The Mind—Duh!

May 19

Wow! That’s impressive,” I said to my wife. We were at the annual fair in Del Mar, California watching a stage hypnotist...

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Long Live Longevity

Aug 4

What's the key to living longer?

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Well, Imagine That

Sep 3

How do you think would be the best way to learn something new, or improve something you already do?

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Stand Up, America

Nov 19

“Chairs are killers"

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The Bottle

Jun 9

When he was just a boy, the old man heard a story of a woman who found a corked bottle on the beach...

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Do You Have a Clue What’s in Your Subconscious Mind?

Apr 18

Go ahead, tell me, “What’s in your subconscious mind? What concepts does your subconscious mind hold to be true?

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The Metronome Sound

Jan 19

I get emails now and then asking about the sounds on the metronome recording. The most frequent question is this: if the frequency of the theta sound is 5 cycles per second, how can I hear it? Five cycles per second is below the sensitivity of the average human ear.

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TV Advertising

Dec 18

TV advertising is amazingly effective. Madison Avenue, on its own, could not have come up with a better delivery mechanism than TV for selling a product. It’s so effective that businesses spend billions of dollars on TV ads. Half a minute during a Super Bowl game alone costs millions. Companies wouldn’t spend this much money if advertising on TV was not profitable.

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Tuned Out TV Ads

Dec 13

As long as you can hear the TV or see the screen out of the corner of your eye, they are not tuned out. Interestingly, TV ads can be more effective when you think they are tuned out.

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